Flyer Printing LA – 10 keys to a successful print job
A flyer is a form of advertisement about the specific brand. It serves as an effective promotional material to persuade potential consumers to try out your goods or services. These are usually single layered papers that can be folded into half, into thirds or into quarters.
A flyer is almost always designed in bright colors. This is to attract attention from the audience. A huge part of the expenses of a starting company is for advertisement. One of those is flyers. Without flyers, no one will know about the presence of your product.
There are many different ways to persuade consumers using your flyer. Indicated below are just some of them.
First and foremost hire a high quality printer in Los Angeles!
1. Use a headline that addresses people’s needs.
Most flyers use a headline that states the name of the brand. Unless the name of the brand sounds intriguing, most people would not even browse the contents of the flyer. It is always better to create headlines that would be beneficial to the consumer. Writing “Decrease your belly fats now – and save cents!” would sell better than simply writing “Slimming Belt 5000”.
Indicate what the people will get from the product then follow it by a brief explanation that will soon lead to the name of the brand. Starting right can make people more interested in reading your flyer.
2. List the common problems of the people and address them.
People want to seek solutions for their problems. If you indicate that your product can provide solutions to their problem, then they just might patronize it. If the product will not help them in any way, then it is expected that they will not purchase it. After stating the problems and respective solutions, you can now add the features of the product.
The features usually answer the questions “What will the consumer gain from the product?”, “What makes the product different from other products of the same kind?” or “Why will the consumer want to patronize this product and not others?”. Stating the right information can help you persuade your audience to try out your product.
3. Create a design that attracts.
When you plan to give something to a child, it should be something that is attractive for him. Otherwise, he will not even touch it. The same logic applies to consumers. They want to see something that pleases their eyes. That is why salesmen place their best set of clothes outside the store. If people are attracted with what they see, they will get inside and check out the items in the store. If not, then they will leave the place.
4. Create a flyer design with purpose.
In flyers, it is not always the design that counts. Sure, the flyer design counts too, but make sure that the design serves a purpose. If the brand is about a new delicacy offered in a restaurant, it is important to design the flyer in such a way that it includes elements that are beneficial to the actual product. Indicating images of buildings or children’s script in a flyer about a delicacy will simply not encourage people to enter the restaurant. Everything that you place in the flyer must be important and related to the actual product.
5. Use proper colors and design elements that would match the brand.
Even if the design is attractive, if it does not serve its purpose, people might decide not to pay much attention to it. A proper design consists of the right elements, the right color and the right font styles and sizes that would perfectly blend with each other to match the purpose of the material. Creating a flyer with hardly readable words, extremely bright colors, or inappropriate designs may cause the recipients to send it directly to the trash.
6. Use every part of the paper effectively.
Printing a flyer costs less than advertising your products in magazines or a tarpaulin. So, why not maximize the use of the flyer? Use the back portion like you would in front. Indicate everything that a consumer will need to know about your brand. If all information needed fit in front, then it might be good to add a few customer testimonials at the back.
Usually, consumers patronize a product because others claim that it is good. They would want to try the product for themselves. If the flyer is folded in half, some promotional campaigns could also be used. Put some coupons for the consumer to use in their purchase. It will motivate them to visit or check out establishment.
7. Add additional promotional campaigns.
The flyer itself is an advertisement for the product. It will not harm to create an extra promotion for it, now would it? It is proven that consumers have more chances of purchasing when forced by a beneficial offer. Motivate the consumers by using ending statements like “Buy before [DATE] and get a [ANOTHER PRODUCT OR SERVICE THAT CAN BE USED ALONGSIDE THE MAIN PRODUCT] for free!” or “Book before [DATE] and get a 30% discount on your next booking!”
These types of closing statements increase the consumer’s willingness to purchase due to a special incentive. Using the famous “Buy 1, Take 1” also works as it serves the same purpose – to increase the consumer’s motivation in patronizing the product.
8. State the location and contact information at the bottom.
The most important part of the flyer is the location and contact information. It is usually located at the bottom of a one-sided flyer. A two-sided flyer can have the contact information at the back portion. It is important to indicate the contact number of someone who knows everything about the brand. One way or another, there will be consumers who want to inquire more than what is stated in the flyer.
Adding a list of branches where the product is available can also help potential consumers locate the nearest branch. This is to tell the people that when they have time, they are free to check out the actual product in their selected location.
9. Use paper with high quality.
Creating a well-designed flyer is important, but it is also vital to consider the paper quality of the flyer. You can improve the quality of the flyer by using a kind of paper that is not easily tampered. Since flyers go everywhere, it is important that they be made of high quality materials to last longer. The world will not know about your product if the flyer is also destroyed. In addition, since distributing flyers is a way to advertise your brand, it is also important to consider the texture of the paper to provide a good impression to your consumers.
10. Print using a high quality printer in LA with colors that would makes it looks alive.
The last thing that you should consider is the printing quality. It is important to look at the quality of how the printed flyer looks like. If the colors are medium bright, then make sure that the printout also appears to be medium bright. Otherwise, it could destroy the designated mood of the flyer to its reader.
Getting flyers printed can help advertise your Los Angeles brand. It is important to make them as appealing as possible to encourage people to use your merchandise.