We understand the difficulties often associated with printing. Our founders have had multiple businesses. We know how difficult it is to find a reliable printer. This is exactly why we decided to start a printing business ourselves. We had enough of all of the other print shops out there. We want to provide you some of the best service and custom orders right here through our website. Not to mention some of the best prices around!!
We help you leverage the value of printing
Words are a powerful medium of expression that can make or break a business deal. Even a one-way message channeled through advertising and marketing strategies can have a dramatic effect on the reader’s mindset. Printing typically plays a significant role in successfully marketing a business. That is why it is important and strategic to choose a printer with excellent skills and credentials.
Direct sales letters.
When customers receive a business letter in the mail, one of the first things they will see is the font style and size on the envelope and in the letter. Smudges, fading, or a gimmicky style can be an immediate turnoff. Flashy colors or huge font are not usually needed. Most people prefer to receive business information in a letter that has a professional appearance and a serious tone. Wide margins and brief subtopics make a letter more readable.
A reputable printer knows how to design and print a well-constructed letter that gets results. Of course, the business may prefer to design the letter in their own way, but an experienced printing company might be able to offer suggestions about the best layout for reader results. Certainly the printer can suggest ideas about font size and style, formatting arrangements, and ink color, based on previous success with other companies as well as professional skill.
Brochures and fliers.
With the public inundated in brochures and fliers each day, it is increasingly important to design these materials in eye-catching, yet meaningful styles. The arrangement of photos, graphics, text, and a response area, if relevant, is an important consideration. An experienced printer can often show several samples that may work for a certain kind of business.
Also instrumental is the quality of printing used for these items. Blurred lines or faded areas look unprofessional and often lead readers to immediately ignore them. An attractive font that suits the theme of the piece in tasteful colors can make the difference as to whether a reader will take a look or simply discard it.
Banners and signage.
When sponsoring or participating in major events, banners and signage tell attendees something about a company. A symbiotic color scheme coordinated with company materials or the event theme helps to promote the business in a highly positive way. A professional printer can provide helpful information on recommended sizes, formats, and information placement on banners and signs used to promote a business to the public.
Signs with printed font that is too small to easily read from a distance of at least a few feet can be disconcerting to viewers. It also sends a potentially bad message about incompetence. On the other hand, oversized print signs may come across as overbearing, especially when coupled with brazen colors that scream at passersby. The ideal signage should be non-intrusive and yet clearly inform viewers about their whereabouts and nearby destinations. Clear printing that is easy to read with a professional look says a lot about a company’s professionalism.
Many companies hand out gifts to the public as a marketing strategy. These may be given at community fairs, trade shows, and civic events as a gesture of good will to those who stop by the company’s booth for information. Consequently, the promotional items should represent the best of the business in its appearance and functionality.
Printed mugs, t-shirts, pens, photography frames, laptop covers, and a host of other items should be professionally designed and printed with quality materials. A colorful coffee mug with gold paint lettering that is chipping off does not create a good impression. Nor do company-sponsored calendars with smudge lines or faded areas. The item is only as good as the printing that appears on it. Even though the printing services operate separately from the sponsoring business, the public will associate a flawed product with the business rather than the printer. Anything that has printed words on it should represent the very best quality the sponsoring companies have to offer as a way to convince the public to do business with them.
Printing plays a huge role in marketing a business. Effective public relations requires excellent print materials and services. It really pays to hire a professional printing service that can be trusted to do high quality work. In the long run it can not only prevent problems, but actually help to attract customers and boost product sales.